Sunday, 19 August 2012
Famous Fashion Brands. Part 1
Sometimes a label makes more than one thousand words. Discover the story of classic names in fashion and about their signature that represents them.
|Marc Jacobs - Artistic Director|
Style: The monogram of LV in shades of ocher represents a legacy, a distinctive sign, and a company’s “toy” which won the status of a symbol.
|Frida Giannini - Creative director|
Style: Logo GG is a symbol which is denoting brightness and elegance, also the Italian family origins.
|Karl Lagerfeld - Chief Designer|
Tradition: 1911 is the year when 28 aged Gabrielle “Coco” Chanel opens her first salon on Rue Cambon Street, Paris, it exists until today. She buried the corset, made skirts shorter and creates the “little black dress”. The Chanel suit became a legend, which is always reinvented. Today, Chanel is the most famous brand worldwide, thanks to Karl Lagerfeld’s vision. Chanel No.5 is the best selling perfume in the world.
Style: “Fashion fades, only style remains the same.” said Coco. Typical elements of Chanel are practice, elegant dresses, Tweed suits, golden button, pearls, chain quilted shoulder bag and white, black and beige colour.
|Stefano Pilati - Head designer|
Yves Saint LaurentTradition : As successor of his teacher, Dior, Yves Saint Laurent created his famous trapeze dress when he was only 21 years old. Following another stroke of genius, Yves invents smoking for women and “nude” looks. Also, he launches Haute Couture creations and a Prêt-à-Porter line renamed Rive Gauche. In 1999, depressed, he sold his company and paused creation till 2002. From 2004, Stefano Pilati becomes artistic director and switch at the helm o YSL.
Style: Sometimes art, sometimes controversy! YSL created suit with trousers for women and black safari looks, always surprising.